Partners in commercial transformation
We embed directly into your commercial team to lead tough conversations, remove bottlenecks, and install proven systems, driving measurable revenue growth in as little as 90 days.
If your commercial teams seem disconnected from business objectives…
… you’re not alone. Here’s what teams we’ve worked with over the past 12 months have told us about their day-to-day.
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"Revenue team don’t adopt SaaS tools; they just use spreadsheets"
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"Our work can sometimes seem disconnected from business objectives."
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"As a founder, I feel like we’re sometimes playing catchup with the customer."
The Milk Toast way
A proven three-phase approach to sustainable commercial transformation. Easy as milk and toast.
2-3 months.
We join your commercial team and lead the thorniest commercial conversations so that we understand your reality and create value early.
2-3 months.
We deploy CGE, a bespoke product that sits atop your CRM and processes: sets goals, gap-to-goal visibility, and actions needed to close the gap.
Ongoing support.
Where needed, we stay connected to ensure your team maintains momentum and continues scaling effectively without drifting.
Case studies
We have diagnosed real problems and delivered revenue impact for a variety of organisations.
Refocusing commercial teams in a marketplace business in SE Asia.
We transformed the commercial engine by shifting focus from volume to value, realigning the pipeline to prioritize the quality selection that drives market share.
Impact: +$5M in revenue
Implementing a GTM strategy for a proptech marketplace in MENA.
We built the commercial infrastructure to support scale: establishing clear goals before personally executing the strategy to close the first 5 institutional deals.
Impact: +5 institutional deals
The Commercial Growth Engine
A bespoke platform that transforms how your commercial team executes
Clear Visibility, Focused Action
CGE gives every team member a unified view of commercial priorities, real-time gap-to-goal metrics, and the specific actions they need to take today to drive revenue growth.
Priority Alignment
Everyone knows what matters most right now
Gap-to-Goal Clarity
Where you are vs. where you need to be
Actionable Insights
Specific next steps for every role to close the gap
Meet the team
Operators, not theorists
Akhil Srivatsan
Founder, CEO
Most recently, I led commercial growth regionally for Talabat for over four years, leading teams that drove ~$500M in revenue annually. Before that, I led product, business operations, and strategy at Bewakoof, an Indian direct-to-consumer company that scaled 12x during my tenure before being acquired by Aditya Birla's TMRW for ~$35M in 2022. Earlier, I led the launch of Miko, India's first companion robot (now a ~$50M business), as an independent consultant embedded as a head of sales and marketing. I began my career as a campaign manager at Housing, an Indian startup now part of the $83M Australian firm REA India, where I led sales and marketing for housing developers partnering with the company.
Outside of Milk Toast, I write about music, literature, life, and business on Akhil’s A Stranger.