Growth agents for marketplaces
Ligament narrows down the complex web of growth channels for your business and its sellers to those that drive revenue.
Marketplaces are complicated
Both the platform and sellers invest in multiple competing growth channels, so decision-making is often a disaster for business leaders, marketers, and salespeople alike.
Here’s what teams we’ve worked with say.
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Our problem isn’t that there isn’t investment in growth by the platform or our partners. We need to ensure that our partners invest in the right tools for them to grow, in a way that works in tandem with our own marketing investments.
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To hit our ambitious revenue goals, we need more than targets. We need to translate our high-level objectives into the specific levers that actually drive predictable revenue in a cost-effective manner: when to use customer coupons vs. when to use paid marketing vs. when to use discounts.
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Our physical units serve as both a point of sale and a marketing channel for us. We need to link the demand in our physical units: right from where customers tend to look when they are browsing our shelves to when they purchase to our procurement funnel.
Ligament’s AI model gives you next best actions by learning from what works for you & what works for your industry.
Sensitivity curves for each of the platform’s marketing channels and seller-channel pair serve as the backbone for maximising revenue from your spends.
In the image: we identified opportunities for one of Kuwait’s largest outdoor advertisers to generate savings of 17% on campaign spend on an outdoor campaign with no loss in views by switching low performing locations out. That spend was reallocated to a more efficient channel.
Case studies
We have delivered real change for a variety of organisations.
Refocusing platform marketing in one of the largest marketplace businesses in SE Asia.
Transformed the commercial engine to focus on value over volume: prioritizing platform campaign investments from sellers that drive market share.
Impact: +$5M in revenue
Reducing impact on sales of empty shelves for a global FMCG business’ MENA operations
Developed attention-tracking tools to calculate and optimize the sales funnel from walk-past to purchase for the first time ever in physical retail
Impact: 100% stock compliance